Paid Advertising for Travel & Hospitality
Google Ads, Meta, TikTok, YouTube — campaigns built for travel businesses that need bookings, not just clicks. We manage your paid media so every dollar drives measurable revenue.
The Problem with Travel Ad Spend
Paid advertising for travel is notoriously wasteful. Broad targeting, poor landing pages, no conversion tracking, and bidding against OTAs on branded terms. Most travel businesses are either overspending on the wrong keywords or underinvesting because past campaigns didn’t work.
What We Deliver
Campaign Strategy & Architecture
Channel selection, audience segmentation, budget allocation, and paid advertising for travel campaign structures designed around travel buyer journeys.
Google Ads Management
Search, Display, Performance Max. Keyword strategy, ad copy, landing page alignment, bid management, and negative keyword hygiene.
Meta Ads (Facebook & Instagram)
Visual-first campaigns for travel. Carousel ads, video, lookalike audiences, retargeting, and booking-focused conversion optimization.
TikTok & YouTube
Video advertising for discovery and inspiration stages. Content-driven campaigns that turn viewers into enquiries.
Landing Page Strategy
We don’t just run ads — we make sure the pages they land on convert. CRO analysis, A/B testing recommendations, and conversion tracking setup.
Attribution & Reporting
UTM architecture, conversion tracking, multi-touch attribution, and monthly reporting that connects ad spend to actual bookings.
How It Works
Audit & Strategy
We review your current ad accounts (or start fresh), assess your competitive landscape, and build a channel strategy matched to your budget and goals.
Launch & Manage
We build campaigns, write ad copy, design creatives, and manage daily optimization. You get weekly performance snapshots and monthly strategy reviews.
Scale What Works
We double down on winning campaigns, cut underperformers, test new channels, and continuously improve your cost-per-booking.
Results That Compound
Real numbers from a real client. No inflated metrics — just what happens when paid advertising for travel is managed with proper tracking, disciplined targeting, and spend allocated to what actually converts.
A high-end tour operator was spending over $2,000/month on Google Ads with 5 conversions and a cost per acquisition of $411. After our audit, we added negative keywords to filter non-converting traffic, eliminated foreign language bleed that was wasting $67/month on an English-only website, and consolidated campaigns based on performance data.
One month later, at comparable spend: 22 conversions at $110 CPA. That’s 4.4× more conversions per dollar — without increasing the budget.
When we audited this account, we found that 93.9% of identifiable search term spend — over $1,400/month — was going to terms with zero tracked conversions. The offline conversion pipeline from their CRM to Google Ads had never uploaded a single conversion. Smart Bidding was optimising blind — it couldn’t tell the difference between a $1,800 booking and an $8,500 one.
We fixed the tracking pipeline, cleaned up 7 dead GA4 conversion events cluttering the account, and identified that their highest-value destination was getting only 10% of spend while accounting for deals worth 4.7× more per conversion. The account is now approaching the 30-conversion threshold where Target ROAS bidding becomes viable — meaning Google’s algorithm will soon optimise toward revenue, not just leads.
Find Out Where You’re Losing Budget
Start with a free Growth Diagnostic — we’ll assess your ad account structure, targeting, and attribution before recommending anything.
Takes 3 minutes to complete. Delivered within 5 business days.