Methodology
Research built for decisions, not decoration
Our Approach
AtlasPerk reports combine multi-source data collection, AI-powered pattern analysis, and expert human review — structured through 32 standardised frameworks so every market gets the same rigorous treatment.
Four phases, every report
Source Collection
Data from government tourism statistics, industry bodies (UNWTO, WTTC, national boards), verified business directories, review platforms, pricing databases, and regulatory filings — each classified into three tiers of authority.
AI-Assisted Analysis
Large language models structure, cross-reference, and analyse the collected data against 32 standardised frameworks. AI handles volume and pattern recognition; where data is unavailable, reports flag the gap explicitly with a [DATA NEEDED] marker.
Expert Review
Every report is reviewed by our team before publication. Reviewers verify key claims, check data consistency, validate market-specific nuance, and score the report against quality grade thresholds.
Quality Scoring
Each report is scored on data completeness, source diversity, analytical depth, actionability, and specificity. Reports that fall below threshold go back for revision — they aren't published.
10 of 32 standardised frameworks
Every destination and segment runs through the same 32 structured lenses. Here are ten of the core frameworks — the full set includes proprietary analytical models we keep under the hood.
Market Structure & Sizing
Competitive Landscape
Pricing & Unit Economics
Demand & Source Markets
Regulatory Environment
Digital Presence Benchmarking
Entry & Exit Signals
Operator Performance Tiers
Content & SEO Opportunity
Seasonal & Trend Analysis
What every report delivers
Sourced statistics
Every published number links to a source tier. Where data isn't available, reports carry a visible [DATA NEEDED] flag and a freshness date so you always know what you're working with.
Market-specific analysis
Reports are specific enough that swapping the destination name would make them factually wrong. If analysis for Marrakech could pass for Barcelona, it fails review.
Rolling updates
Intelligence reports are reviewed and refreshed on a rolling basis. Every page displays its data freshness date so you can see exactly how current the analysis is.
About AI in Our Process
Our AI systems help us process large volumes of data, identify patterns, and draft structured analysis. But every published finding is reviewed by our team, every statistic is sourced, and every recommendation reflects genuine market expertise. We believe in being transparent about how AI is used, which is why every report includes a methodology disclosure.
See the methodology in action
Browse from our growing library of market reports — new destinations published weekly — or start with a free diagnostic of your own business.